We strive to not only inspire our guests on the wonders of the natural world, but also to educate them on ways they can help maintain the beauty of our planet’s diverse ecosystems. We are proud to have so many partners who share our vision for both environmental responsibility & education.

We Support Conservation Efforts

Project Piaba

The Rio Negro (“Black River”) is the largest tributary of the Amazon River, and holds one of the biggest keys to its ecosystem health: the cardinal tetra. A community-based project called “Project Piaba” fosters and promotes the wild-caught fishery and market for these colorful fish to ensure the survival of the environment and the people who call it home. Wild-caught Cardinal tetras are common in the pet trade, and are safely harvested to be sold in pet stores all over the world. Every wild-caught fish that is purchased ultimately benefits resident fishing communities and environment along the Rio Negro. They provide the community with a source of income, educational opportunities for students, and a sustainable way to benefit the Amazon Rainforest.

Coral Reef CPR

Coral Reef CPR is the outcome of 25 years of research to understand the causes of the global coral reef crisis. Our studies on novel coral diseases, outbreaks of coral predators, and storm damage led to the identification of concrete actions that can enhance the resilience and conservation of threatened coral reefs. Through better management of human activities we are working to ensure that coral reefs can continue to benefit humankind while maintaining the health of our oceans. We have personally sponsored coral strings.

Nick Mayer Conservation Fund

Nick Mayer is an award winning nature illustrator whose style embraces the natural beauty of fish and other marine life with a unique scientific perspective. He is a former marine biologist, an adventurer, and a lifelong fly fishing addict. A skin of his teeth survival falling overboard off a commercial fishing vessel into the Bering Sea followed by a near float plane crash in Northern Labrador inspired Nick to pursue his true calling as an artist. Painting is his passion and he has developed a celebrated touch. He has done multiple bodies of works for charity.

We Support Captive Breeding Programs


Proaquatix provides an alternative to wild-caught fish, which helps to reduce human impact on ocean reef ecosystems, thus supporting reef conservation and the future of marine aquarium keeping.

Seahorse Source

Seahorse Source is a small family run micro hatchery for seahorses. By providing captive bred seahorses they are also able to play a small role in promoting seahorse conservation. High quality captive bred seahorses are easier to care for in the aquarium environment, and their ready availability reduces the demand for wild caught specimens.

New York DEC:
Lake Sturgeon Grow and Release Program

New York State Department of Environmental Conservation (DEC) Commissioner Basil Seggos today announced the release of the final Lake Sturgeon Recovery Plan for New York.

“Lake Sturgeon have been listed as a threatened species in New York since 1983, and this plan will provide DEC and our partners with a clear blueprint to achieve recovery of this ancient fish within our waters,” Commissioner Seggos said. “This report is the culmination of dedicated work by our staff and the U.S. Fish and Wildlife Service, U.S. Geological Survey, Cornell University, St. Regis Mohawk Tribe, and others, including the New York Power Authority, since recovery activities began in 1992.”

We Support Sustainable Seafood

Marine Stewardship Council

The Marine Stewardship Council is an international non-profit organization established to address the problem of unsustainable fishing and works to safeguard seafood supplies for future generations.

Monterey Bay Seafood Watch® Program

The Monterey Bay Aquarium Seafood Watch® program helps consumers and businesses choose seafood that’s fished or farmed in ways that support a healthy ocean. Seafood Watch® works to advance policies to end illegal and unregulated fishing, create partnerships with fishermen and organizations, and educate consumers on sustainable choices!

Stop by Via Aquarium to pick up a Seafood Watch® pocket guide to learn more about how you can make sustainable seafood choices!

The Treasure Chest Gift Shop

Our Shop Supports Conservation Efforts

4Oceans Bracelets:
Made from ocean plastic

By purchasing a 4Ocean bracelet, you will remove one pound of trash from the ocean & coastlines.

Ocean plastic is a global problem, but some areas are more severely impacted than others. After identifying the Haitian coast as a high-impact area, we built our newest Cleanup Division Headquarters in Port-au-Prince. Now we’re cleaning the ocean and coastlines of Haiti…one pound at a time.

Norton Point Sunglasses:
Made from ocean plastic

Our company was founded in 2015 with a goal to make sustainable sunglasses from ocean plastic and plant based materials. With a successful launch of the first collection, Norton Point has quickly grown and evolved into a company focused on producing sustainable and environmentally conscious products that stand the test of time.

Our passion and commitment to the ocean is at the core of our mission as we reinvest 5% of net profits into research, education and development efforts towards stemming the impact of ocean plastic. We are so very excited for what remains to be seen on the horizon and welcome you to join the adventure. #findyourpoint

The Mountain Protect Program:
Sea Turtles and Whales

Every purchase of their products commits a portion of the profit to the conservation of Sea Turtles or Whales as a part of their “Protect” collection.

Safari Ltd

We proudly support great organizations that champion conservation. At Safari Ltd®, we give back today so that tomorrow’s children have the chance to share our love and respect for the natural world.

Our Shop Supports Sustainability Efforts

Green Toys:
100% Recycled Plastics and Packaging

Our products demonstrate that recycling can result in something tangible and meaningful – old can become new. Our toys are living proof that milk jugs, just like the ones in your refrigerator and recycling bin, can ultimately end up back in your playroom. This helps close the loop for kids because they can see their own environmental efforts in action.

Green Steel Straws:
Eliminating single use straws

Greens Steel was created in 2015 based on the realization that our single-use garbage was everywhere. Though we can’t tell you exactly when we started to take notice (perhaps it was with the birth of our first child;) we became aware of the vast amounts of litter, plastic water bottles, and disposable coffee cups that were being tossed about and thrown away. Our family was always diligent about recycling whenever possible, but as we started researching, we realized that recycling is not the best option… the best option is to reduce consumption, and reuse what we already have.

Rhode Island Novelty: Solar Powered Warehouse

RI Novelty strives to be eco-conscious and influence all colleagues, partners and clients to follow suit in the effort to preserve the planet. Check out the video of the solar panels they installed in 2015.