Conservation Initiative 2017-03-17T16:40:13+00:00

Conservation Efforts

We Support Project Piaba

The Rio Negro (“Black River”) is the largest tributary of the Amazon River, and holds one of the biggest keys to its ecosystem health: the cardinal tetra. A community-based project called “Project Piaba” fosters and promotes the wild-caught fishery and market for these colorful fish to ensure the survival of the environment and the people who call it home. Wild-Caught Cardinal tetras are common in the pet trade, and are safely harvested to be sold in pet stores all over the world. Every wild-caught fish that is purchased ultimately benefits resident fishing communities and environment along the Rio Negro. They provide the community with a source of income, educational opportunities for students and a sustainable way to benefit the Amazon Rainforest.

To learn more about the wild-caught cardinal tetra and their involvement in the Rio Negro, visit

We Support Captive Breeding Programs


Proaquatix provides an alternative to wild-caught fish, which helps to reduce human impact on ocean reef ecosystems, thus supporting reef conservation and the future of marine aquarium keeping.

To learn more:

Seahorse Source

Seahorse SourceSeahorse Source is a small family run micro hatchery for seahorses. By providing captive bred seahorses they are also able to play a small role in promoting seahorse conservation. High quality captive bred seahorses are easier to care for in the aquarium environment, and their ready availability reduces the demand for wild caught specimens.

Learn more at:

We Support Sustainable Seafood

mscMarine Stewardship Council

The Marine Stewardship Council is an international non-profit organisation established to address the problem of unsustainable fishing and safeguard seafood supplies for the future.

Learn more at: