Welcome to Mer-Con 2018

Upstate NY Mermaid Convention September 21-23

This year we are dedicating an entire weekend to Mermaid culture and lifestyle! Join us as we celebrate the vivid styles, body positiveness, and the message of conservation that mermaids revere.

Who are we?
Located in the former Rotterdam Square Mall, our indoor aquarium celebrates aquatic biodiversity with exhibits, experiences, and public programs designed to connect people of all ages with our planets aquatic creatures.

Check back here for announcements about vendors, guests, and activities!

Friday: Merlesque Show 
4-9pm: Vendor Show
9-10pm: Merlesque Show (Reservations requires, must be 21+)

Saturday: Build a MerGarden
10-6pm: Vendor Show
7pm: Build Your Own Mermaid Garden
(Reservations Required)

VIA Aquarium is open until 8pm, you are welcome to stay

Sunday:  Kids Day 11-5pm : 
Vendor Show 11 – 1:30pm: Mermaid Princes Appearance  for photos and autographs. 1:30 – 3:00pm: Exclusive showing of the new live action Little Mermaid from Conglomerate Media.

VIA Aquarium is open until 6pm, you are welcome to stay

Friday: Merlesque Show

Mermaid Theme Burlesque Show:

Our FIRST EVER Merlesque event will feature a variety of acts from belly dancing to singing to burlesque!
9pm (Reservations Required)

Saturday: Build Your Own Mermaid Garden

As a Part of #MerCon2018 we will be building Mermaid Fairy Gardens on Saturday .

7 - 8pm (Reservations Required)

Sunday: Meet a Mermaid Princess

As a Part of #KidsDay
we will be having a visit from our mermaid princess! 11-1:30PM + 1:30 - 3:00pm: Exclusive showing of the new live action Little Mermaid from .
Tickets sold day of.
Cost Included with the Price of Admission

Our Vendors

- So Far -

Skit and Kaboodle is an enrichment and play center for kids that uses drama and music to foster important life skills such as literacy, problem solving, language development, confidence, social skills, and more!

VIA CARES

We constantly strive to educate and inspire our people of all ages to get involved in their community conservation efforts. Beyond partnering with local and national leaders in conservation, we also have our own initiatives.

Mermaid Wave

Underwater Model, a public advocate for the ocean and those who live there, and teaching children to swim and overall have a great appricaition for all things wet!

M. D. Mascaro

M. D. Mascaro is a multi-talented author, artist, actress, and vocalist. This work of women’s fiction is a departure from her previous works in the YA fiction/fantasy genre and is a testimony to the breadth of her talent.

Mermaid Lagoon

Talia, the creator of Mermaid’s Lagoon homemade bath&body,  is a working mom and step-Mom of 5 & a lover of all things bath and beauty. She expresses her creativity in her products which you’ll love to use everyday.

Saturday Only

Hill City Ice Queen

At Hill City Ice Queen, we believe you deserve more than just a pretty girl in a dress. That’s why our parties and events provide unique, interactive experiences with tons of opportunities for one-on-one fun. We sing, we dance, we make dreams come true! But don’t take our word for it. Keep reading to see what people say about us!

Sunday Only

Sparkle Studio Pro

We will have both our classic glitter tattoos as well as our GLOW IN THE DARK tattoos! We can’t wait to see them in the aquarium lighting. ☺️ Same price for any design, with your choice of “Sparkle” or “Glow!” Our decorative “Jelly Jars” will also be available for sale. 🎊 See you there! 🧜✨🎉

Friday & Sunday

Galway Rock Wines

Galway Rock represents their family’s quest to fulfill a dream of crafting small batches of world-class wine in the Saratoga Region of the Adirondack Foothills. Their estate vineyards yield wines with finesse, complexity, and balance that are unique to their terroir. This, combined with their old-world winemaking attitude and innovative winegrowing techniques, results in vibrant, food-friendly wines that are an authentic expression of each vintage.

Friday Only

Nat's Bowtique Treasures

Being on the spectrum, Natalie understands this is what makes her different. In our house we try to celebrate her uniqueness every day. A portion of her proceeds of the bows have gone to Autism related subjects. Natalie also has such a love for animals. She has already donated to the APF shelter local last year. And it’s in her to do list to sell enough bows to make another donation to the shelterAt Hill City Ice Queen, we believe you deserve more than just a pretty girl in a dress. That’s why our parties and events provide unique, interactive experiences with tons of opportunities for one-on-one fun. We sing, we dance, we make dreams come true! But don’t take our word for it. Keep reading to see what people say about us!

Saturday & Sunday

Deep Sea Face Painting

Mermaid & undersea themed face painting.

Mer-Slime

Come make slime at our Mer-Slime table!

Get a Table - Vendors & Artists

VIA Aquarium would like to invite you to take part in our upcoming Mer-Con. The goals of the event are to connect vendors that specialize in mermaid themes and culture with guests whom have the same affinities. As an exhibitor/vendor, we would like your agency/company to help VIA Aquarium spread the message of a bright vibrant lifestyle, healthy body positive image, and ecological awareness that modern mermaids portray. Please note that we will no longer accept applicants after September 12. Additionally, with our limited space we encourage you to apply as soon as possible.

Set Up Times:

 Friday 1pm-3:30pm

 Saturday 8am-9:30am

Sunday 8am-10:30am